For Sale:

Premier Online Retailer of High-End, Brand Name Juvenile Products

Asking Price: $2,000,000

As one of the earliest ecommerce retailers to focus exclusively on the niche upscale juvenile products market, this business has been able to capitalize on some of the first mover advantages especially with regards to strong vendor relationships and domain names.  Today with over a decade of experience in this niche, the company is the premier online retailer of high-end, brand name juvenile products and its vendor relationships are one of a kind with its most popular vendors having closed their business to new online merchants.  Offering a broad range of products such as furniture, bedding, strollers, baby gear and toys, this business has an established history of attracting parents, grandparents and family friends to shop for infant products in this 6.2 Billion dollar industry.  

The company has invested heavily in ecommerce software and platforms, efficient back-end systems, product inventory and enhanced marketing campaigns. It operates multiple websites under a single technology platform to capture business in various niches of this industry and has an extensive presence on Amazon. As a result, the company experienced tremendous organic growth, almost doubling revenue from $2.5 million to $4.4 million from 2012 to 2015.  It generates favorable returns on investment and is positioned to achieve continued strong growth into the future.
This website business is an outstanding opportunity for any buyer looking to acquire a well-established, profitable, efficiently run ecommerce business in a multi-billion dollar market with still tremendous further growth potential!
* Current inventory value is approximately $500,000.

Financial Overview
Gross Revenue $4,401,255
Cash Flow $555,666
Archive Date 09-01-2016
Status Archived
Year Established 2002
Employees 5
Inventory 3
Other Information
Category Ecommerce
Industry Home Furnishings and Decor
Location USA, Virginia (Henrico)
Home Based Business No
Seller Finanacing Available Yes
Income Sources Products/Services

 Over the years, the company has successfully adapted to changing technology and online consumer purchasing trends and as a result, the Company has enjoyed rapid revenue growth currently surpassing $4.4 Million in revenue in 2015. Having developed a significant market presence and established a world class ecommerce platform for product delivery, the company is poised for continued growth through; investment in SEO enhancements to increase organic traffic & revenue; continued focus on their email programs to better leverage current clients and utilizing life cycle marketing techniques; expansion of its considerable Amazon presence into other geographies and branching out into other marketplace platforms like eBay.


Although the baby and infant product industry is a competitive marketplace dominated by a small number of large retailers, this business has carved a significant and very profitable presence in this niche based on its tenure, vendor relationships and its ability to evolve & adopt to market trends and technology. The company has key vendor relationships with the biggest players in the baby products industry, many of which are closed to new online merchants. Through its history with Amazon and its relationship with seasoned industry consultants, the business is continually introduced to, and able to execute on, leading edge marketing strategies to leverage Amazon’s marketplace to its fullest. By building on proven technology platforms (Magento Enterprise, etc.), the company is able to provide high quality customer service with highly scalable systems able to support considerable future growth.

Interested? Let's get in touch!