The Home Improvement industry is a huge market with over $300 Billion dollars spent annually in the U.S. on remodeling projects. This business is a niche home improvement ecommerce website focused on selling cabinet hardware, door hardware, bath accessories and other home accent products. With a focus on the customer shopping experience through website development, product catalogue expansion and targeted marketing, the business has demonstrated double digit year over year growth.
There is a huge opportunity for a new owner to increase sales through new marketing strategies including expanding product lines, building a following through social media, increasing frequency of promotional emails, creating affiliate programs and expanding to alternate sales channels such as Amazon, eBay, Sears, etc…
Though there are other websites that sell decorative hardware, this website has the competitive edge online. Some of its advantages include its huge product selection, customer centric shopping experience that makes it easier for visitors to find the products they need and strong vendor relationships, some of which are exclusive in the online space.