This ecommerce business was started in 2005 by a woman who suffered from acid reflux and found no help with traditional remedies. Someone suggested she try using calcium bentonite clay and within 2 days, her acid reflux disappeared. Purchased by the current owner in 2011, this business has a 10 year history online selling calcium bentonite clay products for external & internal use and even contains a line of products for pet health.
The natural health industry is growing on a daily basis. With its reputation as an age-old natural detoxification agent, calcium bentonite clay use will continue to increase. This business’ established web presence and first page rankings for keywords make it well-positioned to take advantage of this continued trend. To date, the website has grown on organic traffic and customer references alone. Given the significant product margins, this business is a perfect candidate to move to the next level with the addition of a modest AdWords campaign.
Although there are several other smaller merchants online in this same product space, this business continues to grow and maintain strong profitability due to its long history on-line, customer loyalty and strategic vendor relationships.