For Sale:
Leading Online Scholarship, College and Career Planning Information Portal
Asking Price: $650,000
Description
According to The Department of Education, more American students are graduating from high school on time than ever before. That equates to over 3.1 million young adults graduating from high school in the upcoming months as the 2015-2016 school year draws to a close. More students graduating high school on time, means more student preparing for their next steps after high school. In this era of the internet and technology, these teens will be searching the web for guidance. With 21 years of experience, this website business will be there providing valuable resources to help them make decisions for their life beyond high school.
This site is a leader in the online college/scholarship and career planning niche. It was built with a remarkable amount of rich content and includes not only its registration, college search, scholarship search and lead capture technology tools but also a database of thousands of high school guidance counselors, over 200,000 students/parents database and a 4,000+ advertisers email list.
Students can register for free by completing an online questionnaire thereby creating a member profile. Once submitted, the member has full access to the list of colleges that matches their particular profile as well as the vast array of content on the website to gather information. The website generates revenues as a subscription model. Colleges pay for a subscription to have their profile included in the website’s database as well as for receiving leads regarding students who have requested further information.
The business is successfully run by one owner handling all of the business aspects such as strategy, sales, and operations. There are 4 FT and 1 PT employees who handle Marketing & Design, Sales, Operations, Content and Finance.
Through an extensive database, established and respected brand and excellent college relationships, this business has a long history of delivering much needed information and services to students looking to continue their education beyond high school. The site includes powerful top notch technology systems, up-to-date web design, huge database lists, large traffic, established client relationships and a history of profitability. With millions of student graduating high school spending billions on their education, this marketplace offers a considerable opportunity for continued growth and revenue generation. This internet business is the ideal acquisition to expand in this huge and highly sought after Higher Education/College information industry.
Financial Overview
| Gross Revenue | $581,543 |
|---|---|
| Cash Flow | $250,991 |
| Archive Date | 07-30-2016 |
| Status | Archived |
| Year Established | 2013 |
| Employees | 5 |
| Inventory | 1 |
Other Information
| Category | Advertising Directory/Incentives |
|---|---|
| Industry | Education |
| Location | USA, New York (Ontario) |
| Home Based Business | Yes |
| Seller Finanacing Available | No |
| Income Sources | Advertising/PPC/Adsense |
Growth
Building upon its popular and respected brand, this internet business is perfectly positioned for a new owner to expand and grow the company. Some strategies to increase sales and profitability include: Focus on creating more relationships to drive leads to the website, partner with companies focused on for-profit schools and increase search optimization on key search terms.
Competition
Its longevity in the industry having fostered excellent relationships with High School Counselors and having established a highly respected brand along with its award winning content has given this business the competitive edge in the education planning space.