Arts and Crafts is a gateway to a world of unlimited creativity. Today, every major holiday provides a reason for creative minded individuals, not just kids, to pull out the glue guns, fabric markers and have some creative fun. Overall spending in the Arts and Crafts Industry is at an impressive $30 Billion dollars!
Building upon its well established foundation, there is great potential to expand this internet business including add new products, introduce a PPC campaign, participate in affiliate programs, expand the current newsletter and monthly specials, and expand the wholesale business.
This online business’ competitive edge include its high quality, authentic and innovative products, great customer following and industry reputation which set it apart from others in the industry.