According to global professional services firm EY as reported in Forbes.com, the global incomes of women are predicted to reach a staggering $18 trillion by 2018. With women driving about 80% of all consumer spending and moms in particular accounting for several trillion dollars in spending per year, this is clearly a lucrative market and reaching this audience is crucial for many top name brands.
There is huge potential to further expand this internet business in a fun, unique and huge niche market. Strategies for growth and profitability include reconnecting with existing clients with campaign ideas, promoting via social media/audience engagement, increasing the creation and promotion of new content, and adding affiliate links to generate additional revenue source.
This company’s brand is well-known and holds the reputation of being the authority in this space. Its excellent work and reputation over the years has generated a large social media following all of which give it a competitive edge in its industry.