With the fitness era giving way to wellness and mindfulness practices as more and more Americans take back their health/healing, yoga has become one of the largest growth industries in the world today! According to the National Health Interview Study conducted every 5 years, approximately 21 million adults and 1.7 million children practiced yoga in 2012. In addition, practitioners increased spending on classes, clothing, equipment and accessories to $16 billion in 2016, up from $10 billion over the past 4 years.
Building on its established foundation, there is still great potential to continue to expand this internet business with new marketing strategies such as a PPC campaign, creating newsletters with monthly specials and growing the article/content base.
This product has received acclaimed reviews as the best in its genre on the market for functionality, price and quality giving it a competitive advantage in the industry.