According to Statista.com, online apparel sales in the U.S. are projected to increase its revenue from about 63 billion U.S. dollars in 2015 to 100 billion U.S. dollars by 2019. Apparel and accessories is also the most popular e-commerce category in the U.S., as consumers spend about 63 billion U.S. dollars annually on apparel and accessories online purchases.
Building upon its established foundation in this huge and growing market, there is great potential to expand this internet business. Some strategies for future business growth and profitability include increased marketing efforts, expansion of social media engagement and SEO improvements.
While there are niche sites that compete in some product categories this online boutique has several competitive advantages including dropshipping most of its products which frees up cash flow allowing it to bring in more new products to the boutique than those who stock inventory, shipping internationally, and offering custom sizing on select products.