This company has developed a significant and profitable revenue flow in its first two years of operation. It operates in a huge billion dollar industry so while some level of competition and flux is inevitable, this well-established business is in a great position to continue its strong growth. Sales projections for 2017 exceed 2016 results. The company has invested in the development and testing of new lead acquisition technology and competition has increased the cost of advertising putting a little pressure on the profit projections for 2017. That said, the industry size and increase in new car sales make the possibilities for growth abundant for this business.
This business has differentiated itself versus competitors in a number of key areas including: supplying a quality product at a reasonable price, creating a high level of trust and transparency not seen in the industry, selling leads exclusively to its customers thereby increasing the value of the lead and running unique marketing campaigns as most of the competition run similar campaigns to each other with little change or creativity over time.