This business is built on a customized highly automated platform with very strong brand loyalty. Consequently, there are multiple opportunities to scale into other consumer product niches using the same efficient operations and marketing strategies to grow exponentially with added investment. Growth will continue as new SKU’s are added into higher value, high margin verticals, and capitalize on the 100,000+ loyal customer base to expand the line.
The Brand is firmly established with a loyal customer base in the consumer home products niche. While there are other competitors, the brand identity is strong enough to encourage repeat orders from loyal customers even at a premium to other competitor’s products.