Building upon its well-established foundation, there is great potential to expand this internet business. As marketing for the business has been under-utilized, efforts in these areas offers an opportunity to take advantage of low hanging fruit which can produce quick results. Some strategies for future business growth and profitability include: working with AdWords, expanding into other large channels such as Amazon, and expanding further into the working dog niche.
This company’s key competitive advantage lies in it longevity. As a 22 year old website, its domain is a high value domain authority. The site’s high quality product lines, informative resource area and strong reputation have set it apart from the competition for many years.