Recently Sold!
Lead Generation Sites in Consumer Brands and Medical Industries
Asking Price: $105,000
Description
Price Reduction
This listing is priced to sell. Seller is motivated and open to all reasonable cash offers.
Overview
This is a proven business poised to capitalize on the rapidly expanding Lead Generation industry. Lead generation was a $129 Billion market in 2019 with growth expected to reach $201 Billion by 2023.
These websites and related social pages drive annual recurring revenues by selling leads. The consumer brands portfolio sells leads to Fortune 500 Brands and the other to publicly traded Insurance Companies and Brokers. Annually, the network generates 2 Million+ leads per year. The consumer brands lead gen is a high-volume, low-cost lead generation platform that’s been optimized over millions of visitors to produce the lowest lead costs in the industry.
Traffic is bought in the form of clicks from other Digital Publishers/Agencies. The medical related site is the first prestige brand extension and is able to command much higher prices (1375% higher) because the quality of the lead is of higher value to the buyers.
This is a completely digital business, which has been designed from the beginning to be run remotely from anywhere in the world. By leveraging the two businesses together, the owner has been able to acquire customers affordably from the consumer property and funnel them into the medical property, where the customer value is much higher. In fact, the Lifetime Value of the clients, since the launch of the medical property, has grown from $.80 up to $11.22 and poised for further growth.
The businesses have both been built to scale, with manual processes replaced by automation. The business has a diversified traffic acquisition strategy, with paid and organic both equally focused. The owner invested heavily into Programmatic SEO: Mirgrating entire web platforms, and analyzing more than 30,712 keywords to find only those that had core KPIs that are ensured to have an easier chance of ranking in Google and Bing, and driving free, organic traffic to the property. There are 2,400 currently indexed, fully SEO-optimized landing pages live on Google.
Key Valuation Variables
- Fully Automated LTV Funnel
- Client Database of 300,000+ records containing email, name, phone, DOB and includes the Lead Gen offers these clients are most interested in receiving quotes.
- Fully Automated Monetization Engine - the site requires no upkeep by the Owner. All processes are fully automated and require no daily intervention.
- About 20 TV Commercial Facebook Ads
- Custom Designed Webflow Websites
- Programmatic SEO Optimized properties
- Fully Automated Social Media Outreach
- 1500+ SEO Landing pages have been auto-generated based on Web Scraping/Content Spinning/Automation scripts
Key Benefits
- The ability to expand into most major Lead Verticals based on the massive 1.5 million+ records of data to be used for data sales, retargeting, future advertising and related or future businesses
- 430,00 PUSH Notification Subscribers
- Custom Facebook Chatbot
- 100+ Ad Creatives developed for Video, Social, Display, and Landing Page Banners that have been optimized over 2 million visitors
- 100% Content Automation
- Content Advertising Tracking Template
- Social Media Pages with ~240k Followers
- Large active Email List
- 250k+ visitors have gone through the registration path in 2020
- 2 Million+ inactive email leads that can be reactivated
- Automated Email Marketing Newsletter
- Custom Profit & Loss Dashboard
- New Platform Architecture completed in 2020 provides increased scalability
- About 229k searches/mo. for the keywords of the domain name
Financial Overview
| Gross Revenue | $444,340 |
|---|---|
| Cash Flow | $92,492 |
| Year Established | 2012 |
| Employees | 0 |
| Inventory | N/A |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Lead Generation |
| Location | USA, New York (Select County) |
| Home Based Business | Yes |
| Seller Finanacing Available | Yes |
| Income Sources | Products/Services |
Growth
The Growth Roadmap has already been built and established by the owner which includes:
- Keep expanding the LTV beyond the $11 by selling leads in new verticals that overlap with the existing demographics of the audience
- Expanding the Programmatic SEO strategy to all 1,266 low difficulty, high volume keywords that the owner identified through market research
- Bring on new clients by tapping into the 1,287 warm leads collected from competitors in the space
- Re-engage past advertisers and find new traffic sources to increase volume and enable higher payouts
Competition
The medical property was launched because the owner saw a marketing hole in the industry, and is exploiting it. Further details in the Prospectus (NDA Required). The other players in the industry are bloated with multiple layers of staff and technology. Since this was always intended to operate at 20/hrs per week, the owner has focused on automation and taking any and all steps to keep costs lean and flexible, to scale upwards as the business does, and down, based on the market.