For Sale:

Branded Fitness Product Ecommerce Business

Asking Price: $70,000

Motivated Seller
Priced to Sell! The seller is highly motivated…..this listing has been further reduced and now includes inventory currently valued at about $13k-$15k.*

This business offers a line of branded premium therapy massage guns designed to ease muscle tension and loosen muscle knots throughout the body. Its products use industry leading technology and have some of the best-in-class specifications amongst all premium massage guns on the market. Primary operations are in the USA and Canada, which together comprise over 95% of the site’s revenues. Sales are converted through its Shopify website. Inventory is stored at 3PL warehouses in the US with orders being automatically pulled from Shopify and fulfilled. The business has growth opportunities with more honed social media campaigns, better organic reach through SEO, professional email flows, and influencer campaigns.

The company recently completed a new product photo shoot and updated the product pages with the branded images. It also added an affiliate program that has started gaining traction. As well, the owner is in the process of creating new email campaigns to drive sales. These changes will likely increase sales in the next 3-6 months and benefit a new owner.

Key Benefits:

  • Established with Groundwork Complete - Operations with regards to supplier, 3PL negotiations, initial store traction, etc. are established
  • Expansion - Making use of the existing logistics network to expand to Amazon is a huge opportunity
  • 95% US & Canada - The business has established, reliable customers which can be monetized through other product offerings in the future with international expansion potential as well
  • Nearly Passive - The business is relatively hands-off with the owner working only 5-10 hrs/week

*Actual inventory value may vary and will be determined at close.

Financial Overview
Gross Revenue $243,264
Cash Flow $30,648
Archive Date 11-06-2021
Status Archived
Year Established 2019
Employees 0
Inventory Included in Asking Price
Other Information
Category Ecommerce
Industry Health, Wellness and Fitness
Location Canada, Ontario
Home Based Business Yes
Seller Finanacing Available Yes
Income Sources Products/Services

Building on its solid performance and established foundation, this business is ready for a new owner to take the site to the next level of growth. Some ideas for future growth include: Begin selling the product on other marketplaces, expand the product offerings and drive traffic through affiliate networks, paid socials, influencers, etc.


Compared to its competitors, this company is able to offer less expensive products of a similar quality due to its lean business structure and no bloated spending.

Interested? Let's get in touch!