Practitioner Grade Supplement Brand | DTC, Amazon and Wholesale | $171K Recurring MRR

A practitioner-trusted supplement brand with a loyal repeat base, $5.7M of net sales and $935,000 of adjusted EBITDA across Shopify and Amazon

Key Highlights

• Established, practitioner-trusted brand. Trading since 2017 and bootstrapped to $5.7M of net sales, with published certificates of analysis and no proprietary blends.
• Loyal, repeat-driven customers. Returning customers generate 82% of Shopify sales; revenue per customer reaches 2.6x the first order within a year.
• Profitable on two channels. 64.2% gross margin and $935,000 adjusted EBITDA (16.5%), on a 57/43 Shopify/Amazon sales split.
• Clear, low-capital upside. Practitioner and affiliate channel, education-led acquisition, owned channels and a ready product pipeline.

Transaction Scope

• Seller is seeking $4.67M upfront (5.0x TTM Sep-26 Adj. EBITDA) plus agreed price for saleable inventory. No debt or liabilities transfer as part of this transaction.
• Full sale of all operating assets and IP, including the brand's registered US and international trademarks
• All DTC & marketplace infrastructure (Shopify, subscription app, Klaviyo) and the Amazon Seller account
• Employees and contractors willing to transition to new ownership. Founder transition support up to ~25 hours over 90 days. Operations manager available indefinitely subject to new owner strategy.

Financial Strength

• $5.66M TTM Net Sales
• $935,000 TTM Adj. EBITDA
• 64.2% Gross Margin
• 80%+ Repeat Share of Sales
• $200+ 12-Month LTV
• $80 AOV

P&L Summary ($k)