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General Interest

Browse all posts in General Interest — field notes from the senior advisors at Website Properties.

Preparing Your Website Business For Sale

Many sellers describe their business opportunities as having great potential and upside that should justify a higher selling price. We regularly find ourselves explaining that buyers don't pay for potential or what is referred to as 'blue sky' - unrealized financial expansion and profitability. Buyers will tend to focus on current and past results and…

Selling A Business and Dealing With Your Employees

A big concern that usually crops up for our clients is how to handle their employees in lieu of their decision to sell a website business. The fears surrounding communicating to the employees that the plan to sell the internet business are moving forward are not unfounded. The uncertainty of how employees will react initially…

What constitutes a Premium Domain name?

The domain name marketplace is still such a wild west subjective market it is not easy to always discern what makes a domain name valuable – or what is known formally in the industry as “premium”! Having represented many domain name owners in selling their assets – either as established websites or parked domains –…

Website for Sale Due Diligence

When it comes time to sell your online business venture it is very important to prepare your business presentation and get your documentation organized. Even though a business appears to be attractive in its presentation, many deals will stall and fail to close because of a lack of clear historic documentation of the business financials…

Dropping a Business For Sale listing

Even though we are diligent in screening and reviewing our clients, their business financials and fundamentals prior to engaging them and listing their internet businesses for sale, occasionally we have some website businesses that precipitately descend in their traffic, revenues and other fundamentals during the course of selling their business. Sometimes, as in quarter 4…