Field notes on buying and selling online businesses — from the senior advisors who close them.
With the current news cycle featuring a constant stream of economic - and existential - doom and gloom due to the unprecedented scale of the Coronavirus pandemic, the idea of entering the world of online business might be farthest from your mind. But the fact of the matter is that there has probably never been…
As long as there have been celebrities, there have been companies employing brand building to drive truckloads of money up to their houses, looking to have them sell their products, whatever it may be. Brad Pitt pushed pringles, Justin Bieber a line of nail polish, and who can forget Jamie Lee-Curtis and her love for…
When it comes to online businesses, the Call to Action (CTA) is a major driving force. It’s that seemingly simple little collection of words that separates the difference between someone churning out of your site, and someone buying your product, signing up for your email, or downloading your software. With online businesses, a good call…
As a leading online business broker and expert website broker, we can see when trends begin to become important considerations to most website owners. And, the virtual workplace is fast joining an area worthy of important consideration. Since maybe 5 minutes after the creation of the internet, people have been telling us that it would…
Transferring your website business is one of the most important aspects when it comes to having a successful exit. Simply put, if your website business is not in a position to be easily migrated to a new owner, you can’t sell it. While this might not sound like you and your website business, the fact…
As the world continues to weather the unprecedented storm represented in the COVID-19 pandemic, it’s important to note that above all, the care and safety of those around us is first and foremost of the most importance. With everyone doing their part to address critical needs and protect the wellbeing and livelihood of those around…
Having talked before about why it’s always a good strategy for a business owner to have an exit plan from day one: a more stable business, less exposure to risk, and a higher valuation upon exit. Basically: it pays to plan. But what about the elements of an exit plan that come to play after…
Often, when discussing exit strategies, a lot of ink is spilled going over all the things that can be adapted or updated to make the business more appealing to potential buyers: practices and processes that might have fallen by the wayside over the years or may have never been implemented at all. This can incur…
Whether it’s businesses big or small, most people don’t like sitting down and working the books. Hell, back in the day the good folks of Enron disliked traditional accounting so much, they created their own “black box” system that - surprise! - obscured billions in losses for the better part of a decade. Ignoring the…
A lot of ink gets spilled talking about creating a narrative around your brand or business, and for good reason: customers are more savvy, attuned and demanding than ever when it comes to feeling a sense of connection with the brands they spend their money on. Due to many factors - among them the consumer/product…
